‌Effective Date: May 4, 2026‌

‌Website: www.hearthoryhomeware.com‌

‌1. Introduction‌

Welcome to HEARTHORY HOMEWARE PTE. LTD., operating the website www.hearthoryhomeware.com (hereinafter referred to as the “Site,” “we,” “us,” or “our”). We are dedicated to transforming your living spaces with our premium, stylish, and functional home storage and organization solutions. At HEARTHORY HOMEWARE, we value your trust and are deeply committed to protecting your privacy and personal information. This Privacy Policy outlines our practices concerning the collection, use, disclosure, sharing, and protection of information when you interact with our Site, purchase our products, or contact us. By accessing our Site, creating an account, making a purchase, subscribing to our communications, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our Site or providing us with your personal information. We may update this policy from time to time; any changes will be posted on this page with an updated effective date. Your continued use of the Site after such changes constitutes your acceptance of the revised policy.

‌2. Information We Collect‌

We collect information to provide and improve our services, personalize your experience, process your orders, communicate with you, and comply with legal obligations. The types of information we collect include:

• ‌Personal Information You Provide Voluntarily:‌ This includes information you provide directly when you interact with our Site or services. Examples include:
  • ‌Contact Details:‌ Name, email address, phone number, and billing/shipping address. This is essential for processing and delivering your orders (such as the large foldable travel duffel bag, compression packing cubes, or heavy-duty adhesive wall hooks), providing customer support, and sending transaction-related communications.
  • ‌Account Information:‌ Username, password, and profile preferences you set when creating an account on our Site.
  • ‌Financial Information:‌ Payment card details, billing address, and other payment information. Please note that we do not directly store full credit card numbers. Payments are processed through secure, PCI-DSS compliant third-party payment processors.
  • ‌Communications:‌ Contents of your messages, inquiries, or feedback sent via email (e.g., to steelrus@hearthoryhomeware.com), contact forms, phone calls (e.g., to +65 68539051), or live chat, including any support requests related to our products like the neodymium magnetic hooks or underbed storage drawers.
  • ‌Marketing Preferences:‌ Your preferences for receiving marketing materials, newsletters, and promotional offers from us.
• ‌Information Collected Automatically:‌ When you visit our Site, we and our service providers may use cookies, web beacons, log files, and other tracking technologies to collect certain information automatically.
  • ‌Device and Usage Information:‌ IP address, browser type and version, operating system, device identifiers, referring/exit pages, pages viewed, time and duration of visits, clickstream data, and other diagnostic data.
  • ‌Location Information:‌ Approximate geographic location derived from your IP address, which helps us provide region-specific product availability, currency, and shipping options for our items like the vacuum storage bags or hanging shoe organizer.
  • ‌Cookies and Similar Technologies:‌ We use cookies to remember your preferences (like language), analyze site traffic, understand user behavior (such as interest in our S-shaped hooks or canvas underbed chest), and for advertising purposes. You can control cookie settings through your browser, but disabling some cookies may limit site functionality.
• ‌Information from Third Parties:‌ We may receive limited information about you from business partners, social media platforms (if you interact with us there), advertising networks, and analytics providers, consistent with your privacy settings on those services.

‌3. How We Use Your Information‌

We use the collected information for legitimate business purposes, including:

• ‌Order Fulfillment and Customer Service:‌ To process, ship, and deliver your purchases (e.g., ten travel shoe bags or a five-shelf hanging wardrobe organizer), manage your account, provide customer support, handle returns or complaints, and send you transactional emails (order confirmations, shipping updates).
• ‌Communication:‌ To respond to your inquiries sent to our email or phone number, provide information about your account or orders, and send important administrative notices regarding our Site, services, or changes to our policies.
• ‌Personalization and Site Improvement:‌ To tailor the content and product recommendations you see on our Site (e.g., suggesting foldable fabric dividers if you viewed drawer organizers), remember your preferences, improve the functionality, performance, and user experience of our Site, and conduct internal research and analysis.
• ‌Marketing and Advertising:‌ With your explicit consent where required by law, to send you promotional emails, newsletters, special offers, and updates about new arrivals like the swivel magnetic hooks or TSA-approved makeup bags. You can opt-out of marketing communications at any time via the “unsubscribe” link in emails or by contacting us. We may also use your information for targeted online advertising.
• ‌Security and Legal Compliance:‌ To protect the security and integrity of our Site, services, and business; detect, prevent, or investigate potential fraud, security breaches, or prohibited activities; and to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

‌4. How We Share Your Information‌

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• ‌Service Providers:‌ We engage trusted third-party companies and individuals to perform services on our behalf, such as payment processing (for purchases of items like the hard shell underbed storage box), order fulfillment and shipping, website hosting, data analysis (e.g., Google Analytics), marketing assistance, and customer service. These providers are contractually bound to use your information only to provide their services to us and in accordance with this Privacy Policy.
• ‌Legal Requirements and Protection:‌ We may disclose information if required by law, such as to comply with a subpoena, court order, or similar legal process; to protect our rights, property, or safety, or the rights, property, or safety of others; or to investigate fraud or security issues.
• ‌Business Transfers:‌ In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of all or a portion of our assets, or other business transaction, your information may be transferred as a business asset, subject to the promises made in this Privacy Policy.
• ‌Aggregated/Anonymized Data:‌ We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for purposes such as market research, trend analysis, and reporting.

‌5. Data Security‌

We take the security of your personal information seriously. We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption (SSL/TLS for data in transit), secure network architecture, access controls, and regular security assessments. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password and login credentials.

‌6. Your Rights and Choices‌

Depending on your jurisdiction (such as under Singapore’s Personal Data Protection Act (PDPA) or the GDPR for EU residents), you may have certain rights regarding your personal data. These may include:

• ‌Access and Correction:‌ The right to request access to and receive a copy of the personal information we hold about you, and to correct any inaccuracies.
• ‌Deletion:‌ The right to request the deletion of your personal information under certain conditions.
• ‌Opt-Out of Marketing:‌ You can opt-out of receiving promotional communications from us at any time. Transactional/service messages (e.g., order updates) are not subject to opt-out.
• ‌Cookies:‌ You can adjust your browser settings to refuse or manage cookies.
• ‌Data Portability:‌ The right to request a transfer of your data to another service provider in a structured format, where applicable.
• ‌Withdraw Consent:‌ Where we rely on your consent (e.g., for certain marketing), you have the right to withdraw it at any time.

To exercise any of these rights, please contact us using the contact information in Section 9. We may need to verify your identity before processing your request.

‌7. International Data Transfers‌

Our company is based in Singapore, and your information is processed and stored primarily in Singapore. However, as we use international service providers, your information may be transferred to, stored, and processed in countries other than your own, which may have different data protection laws. We will take appropriate steps to ensure that such transfers comply with applicable data protection laws and that your information remains protected to the standard described in this policy, such as through the use of standard contractual clauses or other approved mechanisms.

‌8. Third-Party Links‌

Our Site may contain links to third-party websites, such as payment gateways or social media platforms. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices, content, or security of any linked third-party sites. We encourage you to read the privacy policies of every website you visit.

‌9. Children’s Privacy‌

Our Site and products are not directed to individuals under the age of 16 (or other age as required by local law). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

‌10. Contact Us‌

If you have any questions, concerns, requests regarding your privacy, or wish to exercise your rights under this Privacy Policy, please do not hesitate to contact our Data Protection Officer at:

‌HEARTHORY HOMEWARE PTE. LTD.‌
Address: 280 Woodlands Industrial Park E5, #10-04, Harvest @ Woodlands, Singapore 757322
Email: steelrus@hearthoryhomeware.com
Phone: +65 68539051

We are committed to working with you to resolve any issues.